What did they just say??? Wholly s***!

November 15, 2011 . . Comments
Tags: thoughts


Every time I go to pitch a new partnership or customer I feel like I’m telling them we’ve found life on Mars. When they first see Sonic they scratch their heads and say “Can you really do that?”¬†Simple take away…. ¬†new is hard to understand.

Innovation = understanding the difference between a progression, a disruption, and an earthquake. In this battle to promote understanding of a new technology I suggest dumbing it down as we have:

"Never before have you been able to communicate with someone in front of a store shelf, in front of a stage at a concert, or sitting on their couch in front of their television."